There is a high demand for mobile applications. This is because of the rise in the number of people who use smartphones. There is increase in value of a brand when using mobile apps. This increases number of clients. It is essential you identify the platform you want your app to be built on in advance. Choosing the right platform is a vital decision when developing an app. Below are a few things that will guide you.
It is essential for you to know your market shares. For example, Android controls almost 80 percent of mobile devices in the world while Apple iOS controls 14 percent. Countries such as Japan, US and Australia like iSO. Android is used by African and Asian countries. It is important you identify your uses early. It is important you consider demographics. Because it is affordable, low income groups prefer Android. Medium or high income groups opt for iPhones.
Put inot consideration content. This will play a huge role in choosing mobile app development platform. If you want a huge variety of categories of apps consider iSO devices. iSO users love to download different apps from entertainment to gaming. Android users like downloading social apps. This is why you need to put into consideration the content categories when developing mobile app development platform. It is essential you put into consideration the conversion rates. The rates are normally high for iSO users.
Also, iSO users are willing to purchase apps. This way they generate higher revenue than Android apps. It is advisable to choose iSO as your mobile development platform if you want to create a mobile app as a product such as a gaming app. You have to know that the price of developing mobile app varies in different platforms You need to do investigation to know the cost. Put into consideration customization. Apps for Android has many features and customization making it most preferred. iSO on the other hand is limiting.
Additionally, launching your app on an app store is easier on Android. This is due to the fact that it is easier when you do it on Google play compared to Apple’s App Store. Choose a mobile app development platform that has access to a specific hardware. You need to take advantages of features that are built in such as the camera and GPS. It is not hard to get a specific hardware if you want native applications. It becomes challenging if you want cross platform development channel. It is essential you know your apps true behavior. The audio and video can get weird at times. This can be solved by enhancing the behavior by using Xamarin iSO and Android tools.